LO 2.7 - Conduct Market Research
Learning Intentions
By the end of this section you should be able to do the following
1. Define the term market research
2. Explain the benefits of Market research
3. Describe the difference between field and desk research
4. Identify the advantages and disadvantage of field and desk research
1. Define the term market research
2. Explain the benefits of Market research
3. Describe the difference between field and desk research
4. Identify the advantages and disadvantage of field and desk research
Videos
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Self Assessment - Matching Game
Self Assessment - Flashcards
Additional Resource
Chapter notes |
Self Assessment - Quizlet |
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Click here to find an interactive game to help you with the definitions for this chapter
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Self Assessment - Blooket |
Click here to find an interactive game to help you with the definitions for this chapter
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Powerpoint |
Playing Cards |
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Sound Files - MP 3
Key Words
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Why conduct Market Research
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Benefits of Market Research
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Field Research
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Desk Research
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Uses of Market Research
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